Dear Busy, Overworked Colleague,

This is your moment of truth. What you do (or don't do) in the next few minutes and hours could determine your financial security and that of your family or haunt you for the rest of your life.

At any moment you, your income, your reputation and your business could go from thriving to barely surviving! That's because your competition will stop at nothing to target your clients.

I know how you feel. As someone who has boot strapped my own MSP from the ground up, I've had to learn what it takes to truly create success.

It's a journey I've been on for many years.

If you are like I was early on, then it's likely the only way you get new clients now is from a referral, which you wait for it to fall in your lap.

Don't get me wrong referrals are great. They are the easiest to convert to a client. But if you don't have a system to create them regularly, you can't survive this way.

Alternatively, like I did, perhaps you've tried your hand at some networking groups such as BNI. Then found out that they suck a lot of your time and often the referrals you get tend not to not be a right fit for your offering or what you're looking for.

That doesn't necessarily  mean networking groups like BNI are bad. In my experience, BNI as an example, puts too much pressure on the chapter members to produce referrals, so the quality of the referral is not there.  

You’re probably thinking I’m a crackpot, making outrageous statements. Unfortunately, I’m not, and I need to “shake” sense into you and wake you up to the reality of the situation.

Perhaps you’re thinking you don’t have time for this, so you’ll abdicate it to your marketing assistant or general manager, which would be a critical, expensive mistake.

At the end of the day, you’re the one who is risking everything, putting your neck on the line. This is NOT something you can afford to abdicate or ignore.

Naturally, that poses several more questions.

• What is your business currently paying you in income as a salary and profit distribution this year?
  
  
• How much does it total to, over the lifetime of your firm?
  
  
• What would the amount be in the future?
  
  
• What would you do if this disappeared overnight, and you could never get it back?
  
  
• How would this affect you and your family’s goals, long term?

Now, that you’ve spent time thinking about those questions. Ultimately, you’ll find my statements are not outrageous at all.  

I encourage you to act at once,
by completing and submitting the form
on this page.

Dedicated to helping you grow your income, family's livelihood, so you can build financial security.

Cheers

Aaron Fisher
Specialist IT & Cyber Security Marketing Consultant